Google was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has become the most used web-based search engine. Larry Page and Sergey Brin, students at Stanford University in California, developed a search algorithm at first known as “BackRub” in 1996, with the help of Scott Hassan and Alan Steremberg. The search engine soon proved successful and the expanding company moved several times, finally settling at Mountain View in 2003. This marked a phase of rapid growth, with the company making its initial public offering in 2004 and quickly becoming one of the world’s largest media companies. The company launched Google News in 2002, Gmail in 2004, Google Maps in 2005, Google Chrome in 2008, and the social network known as Google+ in 2011 (which was shut down in April 2019), in addition to many other products. In 2015, Google became the main subsidiary of the holding company Alphabet Inc.
- The acquisition date listed is the date of the agreement between Google and the acquisition subject.
- The company is currently headed by CEO Wendy Tan White and employs some of the world’s leading robotics experts.
- On Tuesday, parent company Alphabet reported stronger-than-expected overall revenue for the quarter but missed analyst expectations in its closely watched Google Cloud business.
- Sundar Pichai holds 88,693 Alphabet shares, representing 0.01% of the company’s total shares outstanding.
- This did not allow users of Google Video to search for AOL’s premium-video services.
- Google AdSense is another one of Google’s most well-known lines of business.
Google reports that over 100 million advertisers and 100 million app developers use AdMob. However, Google also generates revenue from other sources, including sales of apps, in-app purchases, hardware, and licensing and service fees, including those received from Google Cloud and other products. With more than 1 billion users, Google Maps is reportedly the preferred map app for nearly 70% of iPhone users, and nearly 80% of Android phone users.
Searching for business
ITA Software is a travel industry software company that was founded in 1996 by a group of MIT computer scientists. The company’s first product was a software platform called QPX which provides airlines and travel agencies with real-time pricing and availability information for flights, hotels, and car rentals. Some of the Verily’s notable projects include smart contact lenses for glucose monitoring, wearable devices for tracking tremors in Parkinson’s disease patients, and the development of a COVID-19 testing program. Google acquired Admob in 2009 for $750 million after outbidding rival Apple. Four years later, the company updated the Admob platform with technology from AdSense that would better assist app developers with earning ad revenue. YouTube is a video sharing platform where users around the world stream 694,000 hours of content every minute.
Amid the downturn, Alphabet has made a series of cost-saving measures this year, announcing in January it would cut more than 12,000 jobs, or 6% of its global workforce. In September, the company eliminated hundreds more roles in its recruiting segment and cut back on hiring. An internal memo in March revealed Alphabet would also be eliminating some employee perks. Just last week, Google cut jobs at its Waymo self-driving car subsidiary and at Verily, its biotech business. Still, the miss has cooled some of the hype around AI as a saving grace for Alphabet, whose advertising revenue has struggled in recent years amid a broader economic downturn. It comes after Cloud previously exceeded expectations, turning a profit in the first quarter of this year for the first time since its launch in 2008.
Alphabet Inc. (GOOGL) was originally founded as a search engine company in 1998 under the name Google Inc. Since then, Google has become the world’s most popular search engine, owning 92% of the global search market. In August, Google launched an “early experiment” called Search Generative Experience, or SGE, which lets users see what a generative AI experience would look like when searching for products.
The current CEO of Calico is Arthur D. Levinson who is also the Chairman of Apple Inc. After Doctoroff stepped down due to poor health in late 2021, Sidewalk Labs was folded into Google. The company’s core products were subsequently incorporated into Google’s urban sustainability efforts, with Alphabet also spinning out Sidewalk’s Canopy Buildings project as an independent company. However, Google Cloud’s BigQuery tool for large database management had performed well and the acquisition was seen as a way for the company to double down on analytics.
If you take a closer look, the Alphabet company structure is divisional. One side is Google, while the other bets are Nest, Calico, Access (Fiber), among others. In the past seven years, the conglomerate has diversified far beyond Google. A reported https://1investing.in/ 5 billion videos are viewed daily, with each YouTube user spending an average of 40 minutes per video-streaming session. And it doesn’t stop there; by implementing Google’s aggressive acquisition strategy, the companies continue to grow.
Verily aims to apply technology and science to improve healthcare outcomes for people around the world. The company has a core focus on innovative solutions that tackle difficult health problems related to chronic and infectious diseases. Verily Life Sciences (formerly Google Life Sciences) is a research organization that was founded in 2015 as a subsidiary of Alphabet Inc. Google Life Sciences was a division of Google X until Sergey Brin announced that it would transition to an independent subsidiary. Calico was founded as a Google project in 2013 by Bill Maris, an entrepreneur and venture capitalist who also served as the company’s VP of Special Projects.
Advertising services
Now, with the power of Google, the app uses AI technology to help users. In 2019, Google acquired the fitness giant Fitbit for $2.1 billion in a massive investment move. Fitbit was a majorly successful company, and it makes sense that Google, which has been so invested in technology you can wear (like Google glasses) would want to take over Fitbit. There has been discussion of Google harvesting Fitbit wearers’ data so that it can build more accurate profiles for advertising reasons.
What Companies Are Owned by Alphabet Inc: Top-Level Organizational Structure & Subsidiaries List
Its market dominance is unmatched; the website services over 34.6 billion monthly users and is the world’s second most visited website. In October 2015, Alphabet, Inc. officially became the parent company of Google and several former Google subsidiaries. The search engine giant’s two co-founders remained as controlling shareholders, board members, and employees of Alphabet.
Now, let’s look at the remaining Google-owned companies…
While the app is free to use, it generates advertising revenue through a sidebar search listing for local businesses, and by allowing businesses–such as banks, restaurants, and hotels–to place their corporate logos directly on maps. Institutional investors hold about 34.4% of Alphabet’s total class A shares outstanding and about 31.6% of the company’s total class C shares outstanding. Institutional investors — institutional investment managers with at least $100 million in assets under management (AUM) — must file an SEC Form 13F every quarter to disclose their equity holdings. Individual investors may be considered institutional investors if they acquire 5% or more of a company’s shares, thus requiring them to file either a Schedule 13D or Schedule 13G form. CapitalG takes a different approach than GV, which is Google’s start-up fund. Instead of focusing on promising new enterprises, CapitalG is interested in established, fully-scaled companies.
Launched in 2012, Google Play is the official app store for the Android OS, bringing together all the Google and Android apps, music, games, movies, and books under one umbrella. There are currently 1.5 million apps in the Google Play store, and 40 million songs. Google Drive, the popular cloud storage option, has roughly 800 million registered users and hosts over 2 trillion documents. Google estimates the number of Drive users will reach 1 billion by the end of 2017.
In the chart above, I had to condense Google Inc., the most significant part of Alphabet Inc, into just one box. However, a significant portion of nearly 400 hundred companies that are part of Alphabet Inc group is, in fact, subsidiaries of Google LLC. Also, there are many interesting things about Alphabet and Google companies that I was not able to put into this visual.
List of former board chairs
Waymo has partnered with Lyft on a self-driving ride service in the Phoenix area. Waymo has been at work for a long time in the self-driving world, and its ultimate profitability remains to be seen. Launchkit is a company that makes a toolkit for mobile app development.
AdMob is a mobile advertising company that was founded in 2006 by Omar Hamoui whilst a business student at the Wharton School. Alphabet Inc. is a conglomerate today with many businesses around the company. It continues to set standards in the market and it will remain to be a company with huge revenues in many different industries.
Alphabet does not break out the revenue that these purchases currently contribute to the company, with the exception of YouTube. In addition to layoffs within the company, Alphabet has shaken up its C-suite. Tuesday’s report marks the first since its chief financial officer, Ruth Porat, announced she would be departing her role and taking up the newly created position of “president and chief investment officer”. Chief Business Officer Philipp Schindler explained that the YouTube features let people create content in multiple languages and remix videos, adding, “we’re just getting started.” With YouTube, Pichai said AI is showing better performance and profitability for advertisers and giving them more help.